What makes brands so powerful? why can't consumers resist them?

What do you see first, when you go to shopping mall to buy some clothing? Is it the price tag on the product or Is it the brand logo? People buy the products based on what brand they are, and they pay the price that they think it worse. So what makes the brand so powerful? What makes people attracted and addicted to the brand? Well it’s not just good product that makes the brand unique and trusted, but there are more things behind it that we can’t see.
First of all we know brand is an idea, for example all the famous brand like Nike, Mc donald,Coca Cola, and etc have their own idea represent them. Many people do not realize how powerfully this brand idea impact us, thus they don't understand why they can't resist them. The reason brand idea is so powerful is that it affects our emotions, before I further explain this, I just want to clearify one thing that is our wants vs needs. Basically need is something we have to have, that we can't live without it. A good example is food and clothing, they are essential supply for us whether we like it or not, we need them.On the other hand want is something we would like to have, but which we could live without them, for example is latest fashion clothings, new cell phone that we desire to have. If you compare this with product vs brand you can conclude that product is our need and brand is our want. Why? ok try think this way, choco chip with a brand name and no brand that would be sold in different places what makes you think different about both product? isn't both choco chip helps you from hunger?. Obviously it is brand that makes you favor one product over the other because it plays with our emotions.

So how does brand plays with our emotions? Basically most of time we see the brand through the advertisement, therefore it is main element that brand uses to get their idea across to us. For example, http://www.youtube.com/watch?v=nGx4E8w5VHg&feature=related the commercial of budweiser which is beer, shows the story of horse which wants to be a real carriage pulling horse, but it can't as it is too weak. Then the dog comes along to help the horse, which it gives the horse special training over night and day and finally after year, that horse becomes big strong carriage pulling horse and at last scene shows how the dog and the horse looking happily at each other. Until then the budweiser itself does not appear on the ad, so what would be purpose of the ad?. The real purpose is to get their idea across to the audience, the message they want to us to absorb. What would be the message in this case? well it is clearly friendship, basically what they are saying is "by having the budweiser you can have good friendship with others ". They want to give a consumer emotional benefit of friendship when we have their product. All these kind of messages are indirect message, which we will think unconsciously when we see the brand. The ad doesn't tell you like "You will for sure have good friendship if you buy our product!", because they know that they don't have to do that to convince us.

Likewise when they give those kind of emotional benefit to us, that is when it creates our desire, our wants. People who seeks good friendship like shown in the ad will buy the budweiser to seek for good friendship, people who wants rich life will buy the brand that gives the emotional benefit of rich. Like I said before wants are something that we desires to have, which is not something that is necessarily needed. People want is unlimited unlike the need, we keep search for it, so if that want is created in our minds there is no limit to our want how much we will spend on the brand. That's how they play with our emotions

Sadly most of times we don't even realize what brand is trying to tell us, and most of the time we don't think deeply about the ad, then we wonder why we can't resist them. We should look things in more clear and different perspective, that media is our window!. They can put things the way they want us to see, they are the one with the power not the audience, remember the term "whoever owns the biggest megaphone wins". So we are responsible for ourselves to look things in right ways. I'm not saying that every ad is telling lie, but things doesn't work as what media tells us. After all it is our choice to see the right thing and put things in right order.

What makes brands so powerful? why can't consumers resist them?

What do you see first, when you go to shopping mall to buy some clothing? Is it the price tag on the product or Is it the brand logo? People buy the products based on what brand they are, and they pay the price that they think it worse. So what makes the brand so powerful? What makes people attracted and addicted to the brand? Well it’s not just good product that makes the brand unique and trusted, but there are more things behind it that we can’t see.
First of all we know brand is an idea, for example all the famous brand like Nike, Mc donald,Coca Cola, and etc have their own idea represent them. Many people do not realize how powerfully this brand idea impact us, thus they don't understand why they can't resist them. The reason brand idea is so powerful is that it affects our emotions, before I further explain this, I just want to clearify one thing that is our wants vs needs. Basically need is something we have to have, that we can't live without it. A good example is food and clothing, they are essential supply for us whether we like it or not, we need them.On the other hand want is something we would like to have, but which we could live without them, for example is latest fashion clothings, new cell phone that we desire to have. If you compare this with product vs brand you can conclude that product is our need and brand is our want. Why? ok try think this way, choco chip with a brand name and no brand that would be sold in different places what makes you think different about both product? isn't both choco chip helps you from hunger?. Obviously it is brand that makes you favor one product over the other because it plays with our emotions.So how does brand plays with our emotions? Basically most of time we see the brand through the advertisement, therefore it is main element that brand uses to get their idea across to us. For example,