What do you see first, when you go to shopping mall to buy some clothing? Is it the price tag on the product or Is it the brand logo? People buy the products based on what brand they are, and they pay the price that they think it worse. So what makes the brand so powerful? What makes people attracted and addicted to the brand? Well it’s not just good product that makes the brand unique and trusted, but there are more things behind it that we can’t see.
First of all we know brand is an idea, for example all the famous brand like Nike, Mc donald,Coca Cola, and etc have their own idea represent them. Many people do not realize how powerfully this brand idea impact us, thus they don't understand why they can't resist them. The reason brand idea is so powerful is that it affects our emotions, before I further explain this, I just want to clearify one thing that is our wants vs needs. Basically need is something we have to have, that we can't live without it. A good example is food and clothing, they are essential supply for us whether we like it or not, we need them.On the other hand want is something we would like to have, but which we could live without them, for example is latest fashion clothings, new cell phone that we desire to have. If you compare this with product vs brand you can conclude that product is our need and brand is our want. Why? ok try think this way, choco chip with a brand name and no brand that would be sold in different places what makes you think different about both product? isn't both choco chip helps you from hunger?. Obviously it is brand that makes you favor one product over the other because it plays with our emotions.So how does brand plays with our emotions? Basically most of time we see the brand through the advertisement, therefore it is main element that brand uses to get their idea across to us. For example,